Adoption and Regulation
design, innovation, management, on the road, researchOne of the first thing that impressed me when I landed in China is the amount of electrical city cruiser, motorcycles, and scooters. They are everywhere. And they appear from nowhere just behind you at any moment, everywhere: on the sidewalk, on the road, at crossing. Beyond the fact that it takes time to get used to them and to develop that extra sense that allows you to survive in the city, I am amazed at the rate of adoption of those things.
I remember before leaving Italy an electrical scooter was launched accompanied by a quite visible marketing campaign. What will be its succes if everything else do not change in the system? What I want to say is that I had the feeling that a transition to new a new, and possibly better than the oil based one, energetic ‘ecosystem’ will need a thorough consideration of the complex, interwoven underlying system. I recently discovered having a ‘real’ thermal engine motorbike in cities is almost impossible. You will not get a licence plate, or you will do only with very ‘creative’ workarounds. In fact only few are seen around, and mostly those you can rent to take you around the city.